Rimmel London
THE NEXT BRITISH INVASION COTY'S RIMMEL LONDON WAS LOOKING FOR A WAY TO BRING "THE LONDON LOOK" TO IT'S U.S. SOCIAL PRESENCE AND A REVOLUTION WAS ALL IT TOOK. MOVING AWAY FROM REPURPOSED BRAND MATERIALS TO CUSTOM SHOT CONTENT, THE LOOK WENT FROM BLAND TO BOLD. TAKING CUES FROM LONDON STREET STYLE AS WELL AS A GOOD DASH OF ROCKER CHIC, THE LOOK WAS TRANSFORMED USING MORE ARTISTIC AND DESIGNED CONTENT THAT REFLECTED THE CURRENT STATE OF BEAUTY ONLINE.