Helping the King retake the throne
Burger King's social presence needed some work, they had gotten lost in a see of sameness. What the channels needed was a fresh outlook and a conversational voice. We focused on the tone and making each piece of content feel like it was coming from a friend. After that challenge was met, next came the launch of The Satisfries! BK's newest menu edition needed a big launch. To make Satisfries something fans wanted without even knowing what they were, we created the #WTFF campaign. Using top Instagram influencers as well as wild postings in select cities to spark interest and drive traffic to BK locations. And, we got to give away some GIGANTIC fries.