Conveying new features through relatable situations.
The launch of Samsung's innovative Galaxy S10 phone line needed a unique way of engaging a younger, more socially savvy audience. So we created 20 quick-hitting, funny vignettes featuring the S10's new Ultra-Wide lens, Wireless PowerShare to charge another phone, watch, or Galaxy Buds, and an in-screen fingerprint reader to name a few.
My part:
Lead creative team throughout the entire launch campaign, oversaw art direction ensuring our work was on brand and set the tone for all work supporting phone launch.
Lead creative team throughout the entire launch campaign, oversaw art direction ensuring our work was on brand and set the tone for all work supporting phone launch.