Conveying new features through relatable situations.
The launch of Samsung's innovative Galaxy S10 phone line needed a unique way of engaging a younger, more socially savvy audience. So we created 20 quick-hitting, funny vignettes featuring the S10's new Ultra-Wide lens, Wireless PowerShare to charge another phone, watch, or Galaxy Buds, and an in-screen fingerprint reader to name a few. 
My part: 
Lead creative team throughout the entire launch campaign, oversaw art direction ensuring our work was on brand and set the tone for all work supporting phone launch.
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