Air travel sucks. I said what I said.
Unless you have status or a fancy credit card, you’ll spend hours cramped seats, long lines, noise, stress, and let’s not start on the cost of food or drink.
But It shouldn’t. Marshalls believes the little luxuries should belong to all of us. So we transformed JFK, New York’s busiest airport, into an unexpected, free-to-all, oasis.
The Upgrade Lounge By Marshalls: A premium airport lounge, designed for everyone. No status. No fine print. Just good stuff, for everyone.
We launched on one of the busiest — and most stressful — travel moments of the year: Memorial Day Weekend.
Travelers grabbed snacks, freshened up at the beauty bar with complimentary cosmetics and high-end toiletries, snagged deluxe travel kits better than those in first class, and then relaxed and recharged in a plush, stylish atmosphere — without paying a dime.
We partnered with financial influencer Vivian Tu AKA Your Rich BFF to stir curiosity around why travelers are forced to settle for less and partnered with style expert Amanda Batula to curate her favorite travel finds in the Upgrade Shop on Marshalls.com.
We knew we had cracked the code when both media and consumers rallied around the Marshalls POV like never before. We broke through earning coverage from top outlets like Travel + Leisure, Teen Vogue, InStyle, and more.
