Bigfoot. I made a thing with bigfoot.
We launched the 10th edition of Samsung's cult phone by tapping into the unique ways that its fans could use its groundbreaking features. There's something for everyone: the Instagram husband, the aspiring spaghetti western director, the "can't get out of college mindset" prankster, and of course, the bigfoot fan who just had to get proof. One of them even getting over 22 million views.
Initial creative concept and sell in...yes, I convinced them Bigfoot was the ONLY way to showcase the new Super-Steady Camera, Duh. Creative direction across the entire launch campaign.