Loving your new phone starts with knowing your new phone.
With each new phone launch, a new batch of upgraders and switchers flock to the latest device. But many new owners need help to understand the key features of their new device. Enter How-Tos. Following the launch of the Note10, we decided to mix things up and create how-tos based on people rather than features. Want to make a video recap of that epic party? There's a how-to for that. Just burned the cookies for the family holiday party? There's a how-to for that. Want your phone to look different than your metalhead coworker? There is definitely a how-to for that. With a highly positive sentiment, these helpful videos are some of the most effective organic content Samsung has ever produced.
My Part:
Creative Direction
Creative Direction