T-Mobile+Kim Kardashian+Super Bowl=BOOOM!
To launch DataStash, their new data rollover service, T-Mobile partnered with the most famous person on the interwebs, Kim Kardashian. All we had to do was find a way for her to break the internet ... again. What was created, Kim's DataStash, needed to extend the Super Bowl spot into social media in a big way. The biggest way possible was to have Kim send a tweet to you while you watched. Filming with Kim and leveraging a dynamic interactive video, we were able to achieve just that!